Summary:
Castro-Rojas is a luxury fashion brand focused on unique and exclusive lifestyle collections.  As part of a new marketing strategy, the rebranding centers around developing a new, bolder, yet timeless logo. 
 
Goal:
The old logo was generic and lacked individuality.
Castro-Rojas needed more than a logo, it needed a custom and unique, yet elegant brand that reflects Castro-Rojas' sophisticated personality.
It must also be versatile enough to look good in multiple mediums (Web, Print, Clothing, etc)

 
Approach:
After exploring several options and narrowing it down to the winning concept. A minimalist monogram logo that leverages Black&White/Positive&Negative Space to stand out.
 
 
Design is not how it looks; it's how it works 
- Steve Jobs
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